If you haven’t seen them yet, Mike Paholke and the folks at Excel Print/Mail have a couple of great new marketing products. First are standard sized post cards Excel is calling ‘Rounds.’ I have called them ‘Arounds,’but it’s the same idea: When a new listing comes on the market (listed by some other office) in your target market, you quickly mail your marketing message to the neighbors. ‘Rounds work because when a new listing comes on the market or a new Sold sign appears, people tend to be more open to receiving real estate related messages. Since your message is the best one in existence (sell fast, save thousands), you have a high probability of achieving good results. Excel will fully customize the cards, print them and mail them to whatever radius you specify around a property. The cost is (get this) 25 Cents a card.
When you go to the Excel website you’ll notice upgrades to their card editor. Now there is GREAT flexibility in designing your marketing pieces. Every box, every photo, every bit of text can be edited. It’s great!
The other new product is called the Office Co-Op. It’s an 8.5″x 11″, two sided, card stock mailer. Again it’s fully customizable, but for me, the best content would be to emulate the old ETM: pictures and descriptions of homes for sale, sold and saves, testimonials and an Easy Way. Excel will print, bundle in lots of 200 and mail them for you for 27 Cents apiece! Now that’s a special price only good through February 27, so don’t drag your feet.
You can see these great pieces at Excel’s Website: www.husmailnow.com. Go there, create an account and get busy.
A special note to those of you who may have abandoned the idea of geographical target markets during the downturn: that may have been a good idea at the time, but you are going to drive yourself into inefficiency and non-productivity (not to mention grey hair) if you continue. These new products present a great opportunity to return to the basics you know work. Do your Market Analysis (McCoy will be happy to help you – he has so much fee time!) and then spend a little coin on building your business. You can dominate your target market by year’s end if you get started today.