Why YOU Should Be On Tomorrow’s Broker Roundtable Call

I’ve said it before:  the biggest challenge we have as Help-U-Sell brokers is staying connected.  We’re spread out all over the country and have only occasional opportunities to get together face-to-face.  Plus, we work in a hostile environment – one where most of the real estate ‘professionals‘ around us wish we’d just dry up and blow away.  That can grind on you after a while.  It’s important to tune in every now and then just to keep your head screwed on right!

There are several ways to stay plugged into Help-U-Sell.  The company Facebook and Twitter pages are good.  So is our company newsletter, Help-U-Sell Connect, and this silly little blog (do you realize we’re approaching 300 posts here?).  But nothing is better than our weekly webinars/teleconferences.  Tech Tuesday – which will convene in just a few hours – is action packed with good information about how to build and manage your web presence and your technology in general.  And Wonderful Wednesdays are . . . well . . . .

LISTEN:  in the last six to eight months, the Wednesday Broker Roudtable Calls have been electric.  Every week, great new information has been disseminated and the group has grown increasingly comfortable with sharing what they’re doing, what’s  working and what’s not.  It’s one hour a week to be reminded how powerful it is to be Help-U-Sell (remember:  if you are a broke or agent in a Help-U-Sell office, you are Help-U-Sell).

Tomorrow’s call will be a little special in that we have a guest; two of them, actually.  Patricia Boyd, who everyone fell in love with at the Success Summit, will be there talking all things finance, and she’s bringing Chris Jackson of TurnScor.  TurnScor markets credit repair/improvement software to brokers who then can give it (for free) to as many people as they’d like.  It’s a wonderful thing to add to your value package.  I mean:  what buyer wouldn’t benefit from a 5% increase in their FICO score?  Even the one with great credit might qualify for a better loan thanks to the free program their Help-U-Sell broker gave them!

Best of all, TurnScor is running a special for the month of December: a 25% discount.  AND Patricia is offering her two part Certified Real Finance Advocate training program free to everyone who takes advantage of TurnScor’s offer.  It’s a ridiculously good deal.  And it’s all about increasing your knowledge and the value you bring to a transaction.  We have 11 days left in December.  I think I’d set a goal to complete Patricia’s training and get certified by the end of the year and then give the TurnScor software to everyone on my CI list as a kind of Holiday gift.  You know:  start the new year with a better credit score, courtesy of  Help-U-Sell.

You can learn more about TurnScor and the promotion on Patricia’s website:  www.cRFApro.com.

Also on tomorrow’s call, we’ll update the results of the Winter Warm Up contest.  Brokers are competing for points awarded for new listings, as well as  closed buyer and seller sides.  As of the end of November, Deb Schmidt from Minnesota is in the lead, followed closely by Richard Cricchio (Hawaii) and John Powell (Arizona).  But the field is very tight and anyone could hop into the lead before the contest ends in February.

It will be our last Wednesday call of the year, so we’ll take a minute to look back at 2010 and forward to 2011.  So think of it as your company Holiday Party; ok, that’s stretching it a little bit.  Think of it as your weekly sales meeting and TUNE IN!  If you haven’t signed up yet, do so now by clicking HERE.

Get Certified!

At Help-U-Sell, we love Patricia Boyd.  Her consumer advocate approach to real estate finance is a perfect match for our own consumer oriented program and she’s already brought great value to our new relationship.  Patricia is the founder of Real Finance Solutions and has spent almost 30 years working with Realtors to increase their understanding of mortgage financing so that they can help consumers make good decisions.  Recently, the National Association of Realtors brought her ‘Certified Real Finance Advocate’ training program into Realtor University.

The training program consists of two video lessons delivered online and upon successful completion of an exam, results in a certification of the participant a cRFA.  What’s important though is the quality of information that is delivered in the program and the ongoing support and education cRFA designees receive.  They have their own website that keeps them updated about new programs and changes, regular coaching sessions and networking opportunities.

In this business, we are all about VALUE.  Value is what bring to real estate transactions.  It is our commodity.  The only reason any consumer would ever choose to do business with you (over someone else) is that they perceive the value you bring to their situation.  Knowledge of finance and the ability to use it to make transactions happen is an essential part of our value package.

Help-U-Sell folks:  you know what I’m talking about.  You’ve heard Jack Bailey work with buyers to create a Real Estate Plan and you have swelled with pride and admiration at how he brings his vast knowledge to the task of solving real problems. With the cRFA program, you can begin to develop that same kind of expertise, that same depth of value.

Patricia recently teamed up with TurnScor, a credit repair company that approaches the process a little differently.  They provide software to participating real estate brokers who then offer it to consumers for free.  Consumers work through the software on their own, repairing or improving their own credit scores.  This is a superior solution for real estate professionals because they’re saving their customers the often substantial fees most credit repair companies charge and they are not handing their customers off to an outsider who may or may not support the original relationship.

As a broker I think I’d make TurnScor a part of every initial buyer consultation.  Credit score will absolutely impact the quality of financing the buyer will be able to achieve, and even the buyer with a 700 FICO could benefit from raising it to, say, 740.   I think I’d also use it with sellers who will likely be buying something else.

Here’s a novel idea:  why not give TurnScor to everyone on your CI list for the Holidays?  It will certainly be perceived as valuable.

NOW, HERE’S THE COOL PART:

TurnScor usually costs $199 a month (with no contract) and a $99 setup fee.  For the month of December ONLY, new signups are at $149 a month and the $99 fee is waived.  PLUS!! Patricia will throw in her full two course cRFA certification program – which usually sells for $199 – FOR FREE.   If that’s not a bargain, I don’t know what is.  Here’s a link to Patricia’s flyer with all the details (be sure to go to the TurnScor link and watch the Demo):  Real Finance Solutions System

Here is a short video with Patricia talking about the power of the cRFA program: