Back to Basics:
Help-U-Sell is a marketing driven company. Everything begins with marketing. Marketing is how we gain market share, how we grow, how we increase profitability. Contrast that with what the Ordinary Broker does; he attempts to accomplish those things through recruiting.
We market to SELLERS. Because our seller offer is so far superior to what Ordinary Brokers have, our biggest marketing challenge is to simply inform home owners that we are here and can save them money.
We love buyers – really, LOVE buyers – but we find them through our listings, not through our marketing. Every new listing creates a dozen opportunities for buyers to connect with us and the more listings we have the more buyers we connect with. (I know, ending a sentence with a preposition . . . but we are communicating here, not teaching grammar).
Which is not to say we don’t market our listings to buyers; of course we do. But this is mostly a process of plugging our listings into established channels like the Internet, the MLS, our ongoing marketing and so on. Our strategic marketing, our aggressive, proactive marketing is to SELLERS.
There are four messages we want to communicate to potential sellers in all of our marketing:
We are HERE
People use us
It works
They save money
We use three tools to communicate those four messages:
The Easy Way
(or the Smarter Way – though as a Help-U-Sell purist, I prefer the Easy Way)
Sold & Saveds
Testimonials
If you have marketing pieces out there (i.e. websites, Facebook pages, EDDMs, brag cards, newspaper ads (what’s a newspaper?), etc.) that do not use those three tools to communicate those four specific seller messages, you’re doing it wrong and missing the boat.
Help-U-Sell is a wonderful business model that produces outstanding results IF you do it right and do it with consistency. It is so simple that it’s easy to second guess it and start making changes. Most of the changes I see make the model look more like what Ordinary Brokers do . . . and that’s certainly madness. I mean: who in their right mind would want that?
Get back to basics! Start marketing . . . to SELLERS.