Floyd Wickman used to say, ‘You can’t DO a sale . . . but you can DO a listing.’ What he meant is that it’s difficult to get up in the morning, decide you’re going to make a sale and then DO it before the sun goes down. There are just too many factors that are beyond your control. However, you can get up in the morning and DO a listing. You really can. What? You doubt? If someone told you they’d give you $1 million if you were able to get a new listing by the end of the day, you’d be able to do it, right? Sure you could. You’d start calling all your past clients, looking for leads. You’d call FSBOs and Expireds. You’d probably start making some cold calls.
Truth is: any one of us could get a new listing by close of business if we approached the task as a priority.
So . . . Tomorrow, January 20, 2010 (what a great number! 1-20-10) let us all resolve to get at least one new listing by close of business. Really: think about it tonight before you turn out the light. How will you attack this challenge? What will your strategy be? And then, tomorrow, when your feet hit the floor, you’ll be in gear.
Some ideas to get your REALTOR juices flowing:
Call FSBOS and ask, ‘If I could show you a way to triple your marketing exposure at a fraction of the cost of an ordinary REALTOR, would you give me 15 minutes of your time? ‘
Call Expireds and say, ‘I know you must be frustrated trying to sell in this market. I have a completley different approach that gets results and costs a whole lot less. Can I drop by in an hour to show it to you?’
Call your past clients and CIs and ask for their help: ‘I have all of these buyers and, truth is, I’m having trouble finding houses for them! Really, the inventory is way down. Do you know anybody who’s thinking of selling?’
Make up a flyer and go door to door in a good first time buyer neighborhood: ‘I’m in the neighborhood today alerting homeowners to the tremendous tax benefits available right now for people buying and selling real estate. Who do you know that’s thinking of selling?’
Tomorrow night, when you get home, take a minute to hit the ‘Comment’ button at the bottom of this post and share your war story. We all want to hear how it went!
So James, any idea who was the winner for most listings?
Best I can tell, Robbie, we didn’t take any listings yesterday! Ok: that’s not true. But we didn’t get any war stories, so I don’t know! Maybe we should have a National Help-U-Sell Get A Listing day, say, Feb 1 — out on the calendar a bit — and maybe actually award something to a winner drawn at random from all listings taken war stories. Something good, like: a free one-on-one personal website consultation and optimization session with . . . um . . . you?
Sound like a good plan – we can then use the winner’s website at the rally as an example of a good optimized website. With carefully selected keyword and phrases, localized content etc.
Let’s do it!
rs