Bear with me; it’s not that far-out a combination!
I have great appreciation for the artist, Keith Haring. First off, I like his art, the energy and simplicity of it. Like the cave paintings of our ancestors, it is so iconic that it’s hard to forget. For years I toyed with buying a real Haring and finally, in 2001, I did. It’s from a four part series called ‘Fertility’ and I have number 66 of 100. It measures about 4 feet, square.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.
Later I picked u p a signed poster for the first showing of his huge metal sculptures in New York. Just today, a friend, trying to make a little wall space, gave me a smaller print. I also have lots of Haring nicky nackies: buttons, cups, tee shirts and so on.
The art is great, but there’s another reason I like Haring so much, and it’s his uncanny ability to market himself and his work. The art world is pretty stuffy and rigid. We have the image of the starving artist slaving away in a garret somewhere for a reason: it’s very hard for a young person to be recognized, promoted and accepted into the establishment. Most work a lifetime and die before anyone pays them any serious attention at all. Haring hit New York in the 80s with a unique vision and an impatience that made waiting to be discovered impossible. He started noticing the blank inserts that were put up over old advertisements in subway stations.These black velum-like paper coverings occupied the ad frames between messages. He started riding the subway with a bag of chalk, and when he saw one of the black blanks, he’d hop off and, in ten minutes or so, craft one of his icons: radiant baby, dancing dog, UFO and Pyramid. It didn’t take long before millions of New Yorkers had seen his work and because it was iconic and memorable, they looked for more. Within a year he was being shown in galleries in the city and soon around the world.
Do you see what he did? Faced with a fossilized status quo with lots of rules and indignation over anything new and different, he simply leap-frogged over them, went straight to the consumer — who he defined not as an intellectual snob, but as the man in the street — used guerrilla marketing techniques to build top of mind awareness and never looked back. The Status Quo was forced to reckon with him and they quickly opened up to him. He’s now in major museums throughout the world. I saw a huge retrospective at the Whitney in New York a few years ago that was stunning.
One more Haring thing before I try to tie in Help-U-Sell. After breaking through, Keith once again earned the raised eyebrow of the art establishment when he started mass producing his work on tee shirts and skateboards and backpacks and marketing them in his Pop Shop in New York and Tokyo. The prices were affordable and suddenly common everyday people could own a little of his work. Again: he took a risk to make his high quality product affordable for the average person.
Help-U-Sell operates in a similar environment. We are faced with a rigid status quo — the real estate industry — that has lots of unspoken, and sometimes spoken, rules designed to preserve things just as they are. It’s very hard to innovate or take a different path without incurring the hostility of this huge entity. With a unique vision, Help-U-Sell goes into the marketplace using guerrilla marketing techniques to establish top of mind awareness. We go directly to the consumer and obsess on how we can provide high quality real estate services that are affordable for the average person. Sound Familiar? It’s the same story. We even have our own icon, the Help-U-Sell logo, brilliantly crafted and carefully designed to be memorable and recognizable from blocks away.
As for leap-frogging over the industry? Every poll, every survey I’ve seen solidly states that the consumer wants exactly what we have. All we have to do is let enough of them know that we have it. Keith Haring used blank subway advertisement placards. I’m not sure what our equivalent is, but I’m leaning toward Facebook. If that statement baffles you, tune in next Tuesday to Tech Time (11 am Pacific, 2 pm Eastern) for the second of Tami Patzers 4 part series on building your client base using Facebook. Then tell me if you think we’ve found our medium.
James, and there is soooooo much more than Facebook. We are just scratching the surface of social media tools available to us today.