One of our goals for 2011 is to update and upgrade our vendor program. Robert Stevens is spec’ing out a template that will make it possible for our brokers to access approved suppliers directly on the website back-end, OMS. We’re also working with our vendors to redesign all of our marketing materials so that everything has the same look and feel.
I’ve just created a new folder in the Download Library called ‘Vendors’, in which I placed a PDF doc listing some of the vendors we currently have on-board with contact information and product descriptions. I’ll be working to complete that listing over the next several weeks.
Suddenly, this is all very important because . . . things are starting to move.
Have you noticed? Somehow, in December, the economic news turned more favorable and I’m hearing from most everywhere that there is activity this month at a level we haven’t seen for some time. Buyers seem to be out, trying to take advantage of low prices and low interest rates while they still can. As a result, everyone’s talking about marketing.
We’ll be talking about it a lot over the next few weeks. I know our Wednesday Rountable and Training calls will feature segments on using Facebook pay-per-click ads, new marketing capabilities at Listingbook, and a reintroduction of 1 to 1 and Excel, their websites, tools and product offering.
So go get your marketing hat out and dust it off. Let’s start planning for that Spring selling season!