Help-U-Sell Brokers, you know we talk about list to sale price ratio and days on market all the time. We use those metrics to show that our production is far superior to that of the average broker/agent in the MLS. And, honestly: I have never seen a Help-U-Sell office that did not beat the MLS on those two metrics!
Well . . . you need to see this 10 minute video. It documents how a Coldwell Banker mega-team in Miami manipulated that important data to skew the ‘truth’ in their own favor. What they did is truly devious and has big implications for decision makers in lots of industries.
So, grab a cup of coffee and settle back, maybe toggle to full-screen view, and close out the year learning how NOT to do it.