Ok, gang it’s time (FYI: ‘gang’ means Help-U-Sell Brokers). Mike Paholke and the folks at Excel have opened ordering for the Co-op EDDM program. You can order your mailers now through Jan. 15, in bulk, for close to half what it would cost at any other time. The Co-op program runs four times a year, so if your target market is, say, 2,000 households and you want to be in their mailboxes once a month, you probably need to order 6,000 pieces now to get you through to the next Co-op date. In fact, I’d probably order 8,000 just to be sure. Mike will warehouse your pieces for free and send them out whenever you tell him to.
Just to be sure you understand what a deal this is, if you were to order 2,000 EDDMs at random, your cost, including postage, would be about 50 cents per piece. Ordering during the Co-op run, the cost drops to:
29 cents per household!
Not too shabby!
So let’s get serious about marketing in 2016, make regular EDDMs to your target market a key component and minimize your cost by ordering during the co-op. Just in case you forgot, here’s the website: www.husmailnow.com.