Miscellaney: Facebook Deflation, Google Glasses and the Market Segment Specialist

Today’s Help-U-Sell Power Hour was really good. It was one Wednesday I didn’t come in with all kinds of stuff to share and instead, let the group take the call where they wanted it to go.  Seems there’s a lesson in that for me: shut up!

In talking about recruiting, the concept of the Market Segment Specialist came up.  It’s an idea that hatched on our Wednesday call several months ago.  Maurine Grisso was talking about a 55+ community she’d like to break into and said she wished she could find an agent who didn’t want to work full time, who lived in that neighborhood, to be the face of her Help-U-Sell business there.  Brainstorming resulted in a job description and title.  You can read more about this HERE, and HERE.

In my daily scan of relevant tech info, I learned that Facebook is getting ready to announce a new twist on advertising.  The new ads will be larger and will offer options for more specific targeting.  The rumor is you’ll be able to advertise to the ‘Friends’ of people who ‘Like’ a particular business.   I learned about this right after I saw a graph from Chis Smith, Chief Evangelist (!) at Inman, documenting a decline in the impact of Business Pages on Facebook. In a 30 day period, ‘Likes’ of business pages are down 15%, Comments are down 19.9% and Impressions are down 24%.   It could be that we’ve hit a saturation point with Facebook marketing and are starting to turn off from it, much as we did from Groupons not too long ago.  Groupons came out of the box like a shotgun blast, but after awhile people got tired of offers (sometimes not so good) in their email and began to turn off.  In the case of Facebook, I see an opportunity to re-examine how we use this communication tool in our businesses.  In other words:  let’s get creative once again in how we use Social Media.

Then, purely for fun, I saw a piece about the glasses Google, working in conjunction with Oakley, is likely to release later this year.  You wear them, just as you would any pair of shades, but a transparent web browser appears on the lens, enabling you to surf the web while walking around.  Using Google Maps while making your way through a foreign city would be interesting, as would using Google Goggles to identify landmarks along the way. I’m not sure whether this will be immensely silly and irrelevant or very cool.  I mean:  it seems we’re already doing that with our Smart Phones;  why would we switch?  And are we inching ever closer to having our technology actually implanted into our bodies??  If so, nerd that I am, I can’t wait!

Finally, remember, it’s the 22nd of February.  There are just 7 days left in the month (it’s leap year).  That means there are just 7 days left in the Help-U-Sell Winter Warm-Up Contest.  If you want to put on a full court press here in the closing week of the event, do so by focusing on  LISTINGS.  Get as many as possible because new listings carry the greatest weight in contest results.  What do you think?  Could you take one new listing evey day for the next seven days?  What if your State was going to take away your real estate license if you didin’t?  Could you do it then?  Uh-Huh, I thought you could.  So I think you now have your assignment:  7 new listings in 7 days.  That’s 35 additional points in the contest, which could be enough to boost you into one of the money positions!  Good Luck!

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