“There has never been a home seller in the history of real estate who has been happy paying 6% to sell their home. No matter how much they love you, no matter how many glowing testimonials they write, when it comes time for closing and they look down at the commission line on the HUD-1 Closing Statement and see 6% – $30,000 – they ghasp inside. What the heck did I get for my $30,000?”
This is a 12 minute encapsulation of my presentation at the Help-U-Sell meeting in Hawaii. Help-U-Sell Brokers: you might want to share this one.