Pretty Sharp Marketing

Kimberly Zelena and Leigh Anne Losh at Help-U-Sell Direct Savings Real Estate in Verona, Virginia have definitely got their marketing hats on!  Like Mike Klein at Help-U-Sell Prescott Valley, they jumped on using QR codes.  Here’s a picture of their office Facebook page:

The QR code is that black and white box at the top/left.  If you get a QR code reading app on your smart phone (like Google Goggles . . . go ahead:  Google it), point your phone at the QR code and click it, the browser on your phone will take you to the Help-U-Sell Direct Savings website.  No need to fumble around with your fat thumbs typing in a URL on that tiny keyboard;  the QR code does it for you!   Hey:  why not get a QR code reader on your phone right now and make your first click on Kimberly’s QR code right here in the Set Fee Blog!  Go on; we’ll wait.

One of the things Mike Klein and Kimberly are doing is using QR codes with their listings.  They get a unique code for each listing then include it on property flyers so a customer can get more information instantly.  Kimberly told me she was going to start putting the code in a plastic sleeve and attaching it to the sign post.  Once buyers learn how to use this technology, they’ll be able to simply walk up to the sign and click their phones to get the details.

Next, notice the first post on the Help-U-Sell Direct Savings wall, the red thing.  Since the above is just a photo of the page, the link in it doesn’t work, but if you clicked it live on the actual Facebook page, you’d go HERE.  It’s basically an ETM:  pictures and descriptions of homes for sale, sold and saves, testimonials and a description of the seller offer.  Now the challenge is:  how to drive prospective sellers to that page and Facebook is a good start.

I know:  technology can be confusing and difficult, but sometimes it just makes things work better!  I’m glad we have sharp brokers in Help-U-Sell who see the possibilities and work to take advantage of them.

Wow! Cool!

Mike Klein, Help-U-Sell Prescott, is attaching his Free Weekly List to his blog so readers can download it.  I’m sure he’s distributing it in other ways, too, but this is great.  The FWL is great, too, featuring testimonials and highlighting new listings, price reductions and bank owned properties.  You really ought to see this:  go to Mike’s Blog and download the attachment.  I keep hearing (usually from struggling members) that the Free Weekly List is no longer relevant.  Take a look at this and see how untrue that is!