A few weeks ago, we created a video for agents who express an interest in Help-U-Sell Real Estate and want to know more. It’s a fine video and says all the right things. The problem is that it is LONG – a little more than 6 minutes long. It is fine for an agent who wants to know more, but not so good for prospecting. There’s a rule about teaser or ‘for-more-information-call’ videos – video’s used to pique curiosity and elicit a response: once they exceed 2 minutes in length, their effectiveness takes a nose dive.
So, we took the original long video and edited it down to . . . well, just over 2 minutes. It’s now appropriate for prospecting. Have a look:
If you are curious, you can view the original 6 minute video HERE.
If you need help adding either of these videos to your website, creating a landing page around them or using them in a prospecting campaign, drop an email to firstname.lastname@example.org. We’ll be happy to help.