That’s the title for Patricia Boyd’s session at the Help-U-Sell Success Summit next month. I heard from her yesterday and am excited about what she’s planning. It’s going to be an interactive session with the attendees dictating the direction of the discussion. This is a great approach for our group because we tend to be more knowledgeable about finance than most Realtors. We will be able to drill down on the ideas and programs that we want to know about, not wasting time on things we already understand!
As a person who has made and orchestrated many ‘presentations,’ I am impressed. You really have to know your stuff to be that kind of spontaneous while leading a meeting. I’ve seen it only a few times, most notably with Steven Covey. He had his assistant backstage on a laptop with ALL of his slides. They were not organized in a linear, slide 1, slide 2, slide 3 fashion, but were just on the assistant’s screen as individual graphics. As Covey was talking, he’d say, ‘Put up that graph, please,’ and ‘let’s see the slide about organization.’ The assistant knew the material so well he could quickly get the right graphic on the screen and Covey was able to let his presentation flow in the direction he wanted at that moment. The result was a powerful session absolutely tailored to the audience. In the end we all felt as if we’d been allowed to wander around inside Steven Covey’s mind for an hour.
Patricia comes with about 30 years of real estate finance experience. Her agenda has always been the same: help consumers make good decisions by educating Realtors about financing. Sometime in the early 80’s, she taught me what a ‘junk fee’ was and how to spot them in my client’s Truth in Lending docs. It’s that kind of knowledge that enables a broker or agent to bring high value to a real estate transaction. I expect there will be lots of note-taking when she meets our group Monday afternoon, Nov. 14! Learn more about Patricia HERE.
We are Help-U-Sell. We don’t play by the rules. Ordinary brokers don’t get us (thank goodness!). They think the reason they lose business to us is because we cost less . . . which is only the tip of the iceberg. They lose business to us because we cost less and are a better choice for consumers. Getting more business is not a sales challenge for us. Because our program is better, it’s an educational challenge. Time and time again we learn that if we just get the word out into the marketplace that: 1) We are Here 2) People use us 3) It works, and 4) They save thousands, our business grows.
one of our top producing brokers – does: You’ll fill your pick-up truck with dozens and dozens of directional signs and you’ll put them out all over the marketplace on Friday afternoon, taking them down Sunday evening. You’ll buy cheap, flimsey ‘Blitz’ signs that do little more than present your logo and tack/staple/tape them up all over your marketplace. You’ll refresh them every 4 to 6 weeks. You’ll wrap your vehicle and park it where it will be seen by the largest number of people. You’ll sponsor a Little League team or a Fun Run, getting your logo on the shirts. You’ll invest in billboards and bus benches. You will wear Help-U-Sell logo apparel and/or a logo name badge everywhere you go. You will not be invisible!
process easier. You use QR codes and include a virtual tour with every listing.
Pep Talk: One of your Help-U-Sell advantages is that, through seller participation, you are able to have several open houses running at once, each signing in potential buyers whose contact information is shared with you at the end of the day. Wow. That’s just not done in ordinary real estate! And the benefits don’t stop there: if you have 5 sellers holding their own open houses this weekend and you’ve given each 5 directional signs, that’s 30* more signs in the marketplace, boosting your visibility into the stratosphere! But none of it happens if you don’t have the stock of directionals and open house signs. Don’t let this bargain pass you by. Visit Landmark by clicking the link above.