U R Reality TV

I got home last night with a handful of things to do.  Television is rarely a distraction for me (though I do admit a minor addiction to Survivor and old black and white movies), but last night, dinner was ready just at 8 and I flipped on the mush-box for no good reason as I ate.  What glimmered on the tube was a whole new season of The Biggest Loser.

I’ve seen bits and pieces before and have been surprised at how noble and human all of that exercising seems to be.  Last night, five minutes after I sat down,  as I shovelled a pasta/chicken dish and Brussels sprouts into my mouth, I began to blubber like a little girl.  I finished dinner and reached for a Kleenex.  Next thing I knew it was two hours later and my eyes were all red and puffy.  Is that stupid or what?

Not really.  It’s a tribute to the power of production, direction and editing.  I think it is amazing how this kind of television can elicit such a strong emotional response from viewers.  And it’s accomplished very cleverly.  They do it by being very clear about the objective – which is to get that strong response, get it quickly and sustain it;  by arranging situations where the drama can unfold;  and then by editing, editing, editing until it all comes together in a big sob-fest.

Here’s what I’m thinking today:  Your life is a Reality Show.  There will be a winner at the end of it and at each little challenge that comes along.  Most of us are so busy participating in the action that we ignore the aspects that bring power to the experience.  Put plainly, are you producing, directing and editing your own reality show to get the response you expect and the result you want? 

Production occurs at the 30,000 foot level.  It’s where the producer gets clear about what he or she wants to do and maps out a grand schema to get it done.  Producers are rarely involved in the day to day creation of the show:  they define the bulls-eye and delegate the doing to competent others.  If they become involved in the day-t0-day it’s to make the call when decisions are tough.  You are the producer of your show (actually, I’d argue that you share production credits with God, who probably deserves the title, ‘Executive Producer’).  Are you clear about what you’re trying to accomplish?  Have you thought about what you want to see when you flip on the tube to watch the story of your life?  When the tough stuff comes, do you withdraw to 30,000 feet to consult with your Executive Producer about which decision fits best with what you’re trying to accomplish?

Directors craft the look, feel, plot, drama and orchestrate the desired response.  The director tells everyone what to do and how to do it so the producer’s vision can be achieved.  Funny about movies and television:  They almost never put anything on the screen that’s not important in moving the plot forward or creating the desired response.  Are you doing the same?  Are you so clear in your vision that everything that makes it into the movie of your life is relevant? Or are you running in ten directions at once, trying to do a passable job at dozens of things rather than a great job at one or two?   Is there a (self-disciplined) director sitting in the back of your head, guiding you to your goal? 

I knew a top producing agent some years ago in Northern California.  He was about 27 and grossed about $300,000 in commissions the previous year (this was 1989 — and that was a lot).  I asked him about getting started so young and if he had to overcome credibility issues at age 22. He said he did for a short period of time.  I asked what he did to overcome that.  ‘I had to make changes in the way I saw myself,’ he answered.  ‘I’d been in college and I was a daring rogue, partying too much and taking stupid risks.  I saw myself as a pirate.  I realized if I wanted to be successful — and I did — I needed people to see me differently.  Nobody wants to buy real estate from a pirate!  So I cleaned up my act.  Got a haircut, started shaving every day and bought some professional looking clothes.  Then I started listening to some good teachers:  Tony Robbins, Tom Hopkins, Danielle Kennedy.’  In essence, what this young man was saying was that the director of his show stepped in and had him adjust his performance.  Smart move. 

Finally, there are the editors — who I’d say are the real stars of shows like The Biggest Loser.  They take raw and probably very boring footage and slice it up so that it depicts exactly what the director wants to depict.  It’s like what the cartoon character, Jessica Rabbit said in Who Framed Roger Rabbit:  ‘I’m not really bad — I’m just drawn that way.’  Maybe Survivor’s Russell wasn’t really evil– he was just edited that way.  You have to become your own editor, too.

A couple of years ago I was interviewing people for a job.  One of my candidates was qualified, but she talked more about the trauma of her recent messy divorce than she did about her goals, aspirations, joys and abilities.  Of course I didn’t hire her.  But  it turns out the woman I eventally did hire — bright, energetic, capable — was also embroiled in a nasty divorce.  Nobody had any idea for weeks, and when it finally came out it was nothing she wanted to spend any energy on at work.  Later, after we’d become friends, I asked her about it. 

‘You know, I had no idea you were going through a divorce, and certainly not one this messy, when you came in for your interview,’ I said. 

‘That’s because I keep that tucked in,’ she replied.  I gave her a questioning look.  ‘I don’t want my life to be about my divorce, so I keep it to myself when I’m doing other things.  You weren’t hiring a soap opera, so I left that part of my life at the kitchen table that day, just as I do every day when I come to work.’

Editors sometimes get Emmys and Oscars . . . and they deserve them.

 

 

 

America’s Real Estate Company and The Power of Intention

Years ago, after I’d sold my real estate company and embarked on my new career in the corporate side of the business, after I realized I loved what I was doing and would devote the foreseeable future to it, I did a little daydreaming about how I wanted it all to turn out.  What was I going to be doing in 3 years?  in 5?  What job would I have?  Where would I be living and what would I be making?  I wrote down a few of my key thoughts on a piece of note paper and tucked it away in my desk.  A move a couple of months later landed the paper and much of the rest of my desk contents in a box stacked away in storage. 

About five years later, in a fit of Spring cleaning, I came across the box, opened it and discovered the paper.  Every single thing I’d written down had come to pass, exactly as I’d pictured it.  It was such an eye opener for me because I’d forgotten all about the daydreaming and the piece of paper.  Suddenly I had proof that simply getting clear about what you want and focusing on that (not on what you don’t have) can cause your dreams to manifest. 

When I came back to Help-U-Sell last Summer, I wrote lots of things on lots of pieces of paper.  I’m having a ball watching these new daydreams slowly evolve.  There is one thing I wrote down that I’d like to ask all of you to help with. 

I look forward two or three years . . . and I can see Help-U-Sell offices in Walmarts across America.  Seems to me the fit is perfect:  we’re all about providing excellent service and saving consumers money.  So is Walmart.  And while the snootier bunch may snicker at Walmart, just as they snicker at Help-U-Sell, when it comes time to buy a Sony flat panel television, you can bet they shop there. 

When you think about who we are and what we do, we really are America’s Real Estate Company — just as Walmart is Where America Shops.  Picture yourself walking into Walmart, looking to the right and seeing McDonalds, looking to the left and seeing the Optical Department and then looking a little further and seeing . . . Help-U-Sell.  Isn’t that a beautiful picture?

Here’s where your part comes in.  I have no idea how this will happen, who will play a key role, where the contacts will be made;  but I do know that if 300 people have it in mind (rather than just little old me) the chances of that contact, that connection happening are much greater.  Spend a few minutes this week thinking about how this might work.  Picture it having already happened.  See the sign, see the agents, see the pictures of property, see the consumers milling about.  And then write it down.  And tuck it away in a box.  In January of 2015, we’ll all look back and see how the Power of Intention helped our entire organization achieve a goal. 

I realize this all may sound a little magical,  a little silly.  If that’s in your mind, just remember John Kennedy in 1962, speaking at Rice University in Texas painting a picture in the National Consciousness.  He said we would go to the moon and we’d do it in that decade.  As an entire nation held the vision, we achieved the goal. 

You can read the full text of Kennedy’s speech here.

(‘The Power of Intention’ is a great book by Wayne Dyer.)

Short Sale Prospecting

I know, I know:  you hate Short Sales.  They are unpredictable and frustrating to say the least.  But, the reality is almost every REALTOR hates Short Sales . . . and that’s what makes them such a great opportunity. 

Mike Ferry, the great real estate trainer and motivator, used to talk about the 180 degree theory of real estate sales success:  find out what everyone else is doing and do the opposite.  He’d probably agree that in a world where agents hate Short Sales, the smart thing to do is to specialize in them. 

It’s a good fit for Help-U-Sell, too.  After all, our whole program is built around helping people solve their real estate problems in a way that saves them money.  Who better to help today than the homeowner who, through no fault of his or her own, is upside down and desperate for an answer? 

It’s that kind of thinking that’s led Dan Desmond, Robin Rowland, Marty Castro and so many other sharp Help-U-Sell Brokers to take courses, revise marketing materials and gear up to go after this growing niche in their local real estate market.  If market trends and history mean anything, that’s a smart strategy most of us should adopt.

A couple of weeks ago, on the Tuesday Broker Roundtable call, Ken Kopcho shared a flyer a competitor was using in his marketplace to solicit Short Sale listings.  This Broker created the flyer in English on one side, Spanish on the other, put them into plastic door knob hangers and had them delivered in target neighborhoods around town.  Ken reported a noticeable spike in the competitor’s listing inventory. 

Ken Faxed me the flyer and I wordsmithed it a little and have reproduced it below.  If Short Sales are a significant part of your market, why not use this bit of verbiage to begin a prospecting campaign for these special listings?  You could use this to create door hangers as originally done or convert it to postcards or even telephone dialogue.  Whatever you do, I’d love to hear how it works for you. 

Dear Neighbor,

Many homeowners in today’s market have little or no equity; that is, they owe more in mortgage debt than their property is worth.  In these situations, lenders may accept less than the full amount due when the property is sold – a practice that is commonly known as a Short Sale.   Today, more than ever before, you may be able to take advantage of this option.

My company has been negotiating between 10 and 20 Short Sales a month.  We will negotiate with your lender to accept less than the amount owed and forgive the difference.

I am convinced that, with our approach, we can help you sell your home.  With a Short Sale, you can basically list your home for FREE, since my fee is paid by the lender – all the while protecting your credit rating!

If you find yourself behind on your payments or owing more than your home is worth, complete the following questionnaire and call me TODAY at XXX-XXX-XXXX.  You may also email me at XXXX@XXXX.com or Fax the form to XXX-XXX-XXXX. 

****

(English)

Quick Short Sale Survey Form

Property Address _____________________________________

Are you behind or struggling to make your mortgage payments? Yes     No

Do you NEED to sell this home?     Yes     No

Do you owe more on your home than it is worth?     Yes     No

Are you living in the property now?     Yes     No

Additional Information  _____________________________________

Call XXX-XXX-XXXX or email this survey to XXXX@XXX.com or fax to XXX-XXX-XXXX

For more information, call me today.

Sincerely

J. Sellingman

Listing and Foreclosure Specialist

****

(Spanish)

Quieridos Duenos de Casa

Muchos propiedades in el mercado de hoy tienen poca o ninguna equidad; es decir el vendedor debe cerca de o más que la propiedad merece.  En estas situaciones, los bancos pueden aceptar menos que la cantidad llena debida, comúnmente conocido como “una Venta Corta.”  Ahora más que alguna vez, usted puede aprovechar esta opción.

Nuestra oficina hace ventas cortas con un promedio de 10-20 mensuales.  Negociaremos con su prestamista para aceptar menos que la cantidad debida y perdonar la diferencia.

Soy convencido que, con nuestro programa, podemos ayudarle a vender su casa.  Con una Venta Cort, usted puede poner básicamente su casa en la marketa gratis, ya los costos son pagados por el prstamista Y mentras co proteccion de su credito!

Si usted se encuentra detras en sus pagos o debido más que su casa merece llene el cuestionario abajo y me llman HOY al XXX-XXX-XXXX or correo electronico, XXX@XXX.comor numero de fax al XXX-XXX-XXXX.

****

Cuestionario de Venta Corta

Dirección de propiedad:______________________________

Esta Retrasado o batallando para complir con su pago de casa?    Si     No

NECESITA vender su casa?     Si     No

Se debe mas que el valor de su casa?     Si     No

Vive usted en esta propiedad?     Si      No

Informacion Adictional: _____________________________

Para mas informacion llame al XXX-XXX-XXXX

Sinceramente,

 

J.Negocios

Especialista de Venta Corta

 

Message in a Bottle

I spent a week around Christmas this year in Costa Rica.  It was a wonderful trip, full of volcanoes and white water rapids, jungles, waterfalls and indigenous people.  One morning, I was walking on the black sand beach just north of Puerto Viejo and came across a green bottle, rolling up on the shore with each incoming wave and then rolling back.  I noticed it was stoppered with a sturdy cork when I picked it up . . . and then I saw the paper inside. 

I had come across a true message in a bottle! 

I sat down on a log and pulled the cork, but the paper had unrolled to the point that it would not make its way down the bottle’s neck and out into my waiting hand.  I glanced around and spotted a medium sized rock in the sand.  Walking over then shielding my eyes I smashed the bottle down on the rock and it exploded – leaving the rolled paper under a sparkling green cover of broken glass. 

Nearly trembling with anticipation, I extracted the little scroll and unrolled it between my two hands. 

I gasped. 

There, centered at the top of the page, in glorious red, was . . . a Help-U-Sell Logo.  Was this a coincidence?  Or was someone playing some kind of joke on me?  I looked around for the hidden cameras, for the crew that would jump out declaring I had been ‘punked’ – but no one was there.  I returned to the page and began to read what was written there beneath the logo. 

I do not know who wrote this piece or even when – it was neither signed nor dated.   I do know that it appears to be a set of New Year’s Resolutions for a Help-U-Sell Broker somewhere.  I think there is some wisdom here and wanted to reproduce it for you, word for word, as I found it.  Perhaps you will find an idea or two to incorporate in your own set of goals for 2010.  Enjoy:

This year, I will update my market analysis in January, May and September.  I will pay attention to the mix of Short Sale, REO and Equity Seller transactions.  I will use the information I glean to focus and plan my activities in the coming months

I will create an affordable marketing plan that accomplishes four things: 

  • Keeps me visible in the marketplace
  • Generates new leads into my business
  • Enables me to take care of opportunities like FSBOS, and Expired Listings
  • Keeps me in meaningful contact with my client base

I will track every inquiry, getting as much contact information as possible and noting the source of the lead and its disposition through the real estate process.

I will evaluate my marketing by comparing the number of leads and dollars generated by each piece of advertising I do.  I will revise my marketing plan to maximize the return I get on every dollar I invest.

This year I think I’ll buy a cute car – a bug or a cube or something like that – and have it wrapped.  I’ll drive it, of course, but mostly I’ll just park it where it can be seen by the largest number of people in my marketplace.

This year, my minimum listing inventory is 20.  Pendings don’t count.

I will work at least one expired listing every day.

I will have 3 FSBOS working at all times.

This year I will take no listing priced more than 5% above market value.

This year I want at least 50% of my closed sides to come from buyers.  To facilitate this I will:

  • Learn as much about finance as my mortgage rep knows (check out www.realfinancesolutions.com)
  • Sit down and learn how Jack Bailey creates a ‘Real Estate Plan’ for his buyer prospects and how he uses it to cement their loyalty and referral business
  • Become lethal on the telephone.  If they contact me, they won’t hang up without my getting contact information and permission to call them back.
  • I will use Listingbook with all of my buyer prospects.  I will also spend a few hours in January learning the full range of Listingbook capabilities.

Right after the first of the year, I will contact my Sphere of Influence, Centers of Influence, Past Customers and Clients with news about the new tax credit.

In April I will contact them again with information about Homestead Exemptions, Mortgage Interest deductions, market trends and local market activity.

I will write and mail at least 3 personal notes every day.

I will plan each business day the night before.  I will note problems, challenges and primary objectives for each coming day.  I will allow myself to ‘sleep on it’ overnight so that I am focused and purposeful the moment I get out of bed in the morning. 

I will remind myself that real estate emergencies are rare and will carefully weigh alternatives before abandoning my plan to wrestle with the crisis of the moment.

I will spend at least 30 minutes each day (but no more than an hour) building my online presence in the following ways:

  • Taking advantage of my free Help-U-Sell Broker website as soon as it is available and learning how to personalize and customize it in the OMS.  I will make regular content updates throughout the year to maximize its attractiveness to search engines. 
  • I will set up my professional Facebook page, join various real estate related groups and invite my CI’s and SOI’s to become ‘friends.’  I will keep my posts friendly, short and always professional.
  • I will visit Trulia, Zillow, Activerain and other real estate related websites and participate in forums, Q&A and blogging. 
  • I will attend ‘Tech Tuesday’ webinars whenever possible to learn as much as I can about how to take advantage of the power of the Internet.

I will Plug In to Help-U-Sell.  I will not be an island.  I will participate in the Wednesday Broker Roundtable calls whenever possible.  I will also attend Thrusday training when I can.  I will call my peers and my corporate reps regularly.  I will investigate the coaching program and will become involved.

Assuming my plan produces the activity I expect, I will begin to look for a buyer’s agent in the first quarter.  I will contact new licensees and look for a good candidate there.  I will also target agents in their first year with my competitors, ones who may be disillusioned and therefore open to the Help-U-Sell opportunity.  I will not worry about the many seasoned agents who, alas, are likely already spoiled by the ordinary real estate world. 

In January, I will create a detailed list of all the reasons why an agent would be attracted to Help-U-Sell.  I will continuously expand, revise and study the list.

I will get a minimum of 30 minutes aerobic exercise – for me that means walking or biking — three times a week.

I will practice portion control when eating (I will start to regard Doggie Bags as chic).

I will snack between every meal:  on fruit, cheese, a few nuts and raw vegetables.

I will sleep soundly for seven hours every night.

I will remember to smile and laugh – especially at myself. 

And I will have faith that everything is improving and that I am poised and ready no matter what comes down the pike. 

I will be proud. 

 

I Am Help-U-Sell

I am Help-U-Sell.

I am grateful for a business model that generates a profit while saving sellers money

I am grateful for market data that enables me to make logical, structured marketing decisions

I am grateful for premeditated marketing that maximizes results

I am grateful for leads management that enables me to know when marketing produces results, where I need to work harder to convert leads, and who on my staff is performing well

I am Help-U-Sell

I am grateful for ‘Sold and Saved’ properties that tell the world that I am here, people use my service, and it works

I am also grateful for testimonials that say the same thing

I am grateful for my own special color:  Red, and for the signs that are recognizable a block away

I am grateful for car wraps

I am Help-U-Sell

I am grateful that I produce so many buyer leads that I need help to manage them all!

I am grateful that I can provide a place for a good agent to sell more real estate than they ever dreamed possible

I am grateful that I don’t need a huge retail space and dozens of desks to run my business

I am grateful that I am so feared by my competitors that they spread false rumors about me

I am Help-U-Sell

And I am IN the real estate business, not the recruiting business

I am Help-U-Sell and I live and die by the quality of the work I do for buyers and sellers and by the money I save them

I am Help-U-Sell, and I am grateful for the opportunity

I know that the system works and I am grateful to work the system

I am Help-U-Sell and even in the darkest hour I am optimistic about the future

I am Help-U-Sell and I will always find a way

I am Help-U-Sell and you can’t kill me

No matter what the turmoil, the chaos the bad decisions and broken promises, you can’t destroy me

I have a life of my own and I am bigger than any of the dogs that nip at my hem

I am Help-U-Sell.

I am well.

And I am ready for 2010.

Bring it on. 

 

 

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